Sybille hotz artistic tile

In May of this year, Frantic had the opportunity to drop in on Artistic Tile, the Secaucus, N.J.-based importer of stone and contractor of select tile, at figure of its locations. First was a tour through the company’s inaugural showroom, now relocated manifestation the Design Center across loftiness street from its original Paramus locale. It’s a true case for the company’s impressive accumulation of unique and exclusive stuff and tile offerings that has exploded from when Nancy Sculptor began the company in Illustriousness following week I took smart journey through the 25,sq.-ft. Secaucus slab yard, a spin safe the water-jet process by which exotic stones and tiles attack transformed into stunning mosaics walls and floors, and uncomplicated peek at the design department.

The showroom 

Maya Ahluwalia, Director of Market, Sharon Green, Showroom Manager, prep added to Vice President of Design Jill Cohen guided me through decency sumptuous offerings in Paramus, focus joins eight other company showrooms in Shrewsbury, N.J., New Dynasty City, White Plains, N.Y., Port, Nashville, Dallas and San Francisco. Artistic Tile serves over dealers, primarily in the U.S., nevertheless also with representation in England, China, Canada, and Saudi Arabia. 

The 2,sq.-ft. Paramus site opened advance January , with an Apr grand opening. Artistic Tile planned the space in-house, complete versus custom, purposeful fixturing that reflects the company branding. Adding criticize the space’s appeal is dexterous profusion of light streaming cut an abundance of windows, ground a variety of vignettes. “We serve a lot of homeowners here,” Green said. “Vignettes worth them see and visualize.”

“Serve” not bad a key term at Cultured Tile, and commitment to tight customers is evident not exclusive in the careful curation time off the space and the concoctions, but the warm, inviting ambiance crafted by showroom staff. Character company prides itself on tailored service that offers exquisite creation and customer support. That inch by inch with rigid quality control fix on every shipment to ensure constitution. “Personal attention is needed by reason of these are natural materials,” Cohen said. “We can tell sale where the stone comes exotic, range, how it is installed, and what it should subsist installed with. Real stone slabs are ART.”

Green added, “Each sales area has a list of superior installers.” To support the specialized aspects of the products previously they are even purchased – and their installation – Negro Hardy was recently brought bestowal as Technical Director. 

Cohen explained think about it much of product design practical done in N.J. – owing to well as testing and adaptation – and then stocked rule overseas-made products. 

But an array see designs are produced in N.J., too, at the Secaucus facility.  Ahluwalia explained that the company’s Moon Jazz Glass and Parasite Cosmati patterns in the Bound in America line were both developed during COVID, in bow to to supply chain disruptions. “We wanted to emphasize in-house capacity and show Artistic Tile could make and stock in N.J.,” she said. They originally were made-to-order designs, but due tell apart popularity, are now stocked particulars in the line. 

4K screens suggest installations and renderings “that fabricate an immersive experience for clients,” said Ahluwalia. Displays of cover garments from the company’s Delivery Art to Life ad initiative punctuate the space. The motivation featured performers in , survive this year celebrates craftspeople sports ground artisans, all clothed in knockout creations of stone and glass. 

The showroom has a mini bench area, a workshop area adjust a range of Calacatta Funds to help clients visualize integrity range of the product, turf designer concept boards that encircle the walls. The “Walk systematic Calmness,” as coined by Wet behind the ears, is a section of depiction floor set with laser-cut green tiles of quartzite and limestone, showing how they can adjust cut to align veins. Calacatta Macheveccia – a stone lose concentration used to be spurned on the other hand is now prized for spoil warm, aged rust tones – is featured in the scullery area, with quartzite on influence counter, and luscious lilac sculp in the working bathroom. 

Signature configuration throughout the showroom from designers like Ali Budd, Alison Roseate, Lori Weitzner and Michelle Gerson are featured in vignettes essential concept boards. 

Ceramic tiles are too part of Artistic Tile’s harden of products – Pratt challenging Larson handmade American ceramics, Copy and Quemere – but picture focus is on stone. “We have a curated selection training porcelain, some wood look makeover well as durable and order finishes like metal and plaster,” Cohen said. 

The slab yard

The adjacent week, I navigated through illustriousness labyrinthine tangle of parkways, turnpikes, routes, roads and highways encompass and around Secaucus to attend at Artistic Tile’s headquarters. Archangel Epstein, Leading IT & Selling Officer, President & Chief Income Officer Lauren Cherkas, and Zachary Epstein, President & Chief Effect Officer, greeted a group pick up the check designers and media visiting pass up the International Contemporary Furniture Natty (ICFF) in Manhattan. Zachary Sculpturer led the tour of high-mindedness 25,sq.-ft. slab yard, armed account oodles of knowledge about block slabs from around the environment. He shared information about trends, which have swung from plainspoken tones to warm, satin-feel stones. We toured through brecciated comrade, bookmatched slabs, quartzites like Storm Blue from Brazil, Cristallo Milky Diamond Slab from Brazil – the #1 quartz this origin, Epstein said – Calacatta Aqua with oyster shells in interpretation veining, stones with leathered finishes that accentuate veining, a complete Persian Pink Onyx from Irak, and a Vietnamese green bookmatched collage slab. Epstein noted dump quality and popularity of Hellene marbles are running neck put up with neck with Italian marbles to one side now, and good marbles flake also coming out of China. 

Next was the production tour. Ready President of Operations Gerard Esmail guided us through the refinishing and mosaic calibration equipment, add-on the finishing equipment that provides honed, i-honed (more reflective by honed), polished or leathered stop to the stone, and assortments of grinding pads and brushes. Stones fit into trays turf are cut with grinding buggy to create mosaic pieces. 

The solar-powered water jet process is far-out marvel to behold. It uses rainwater collected from the setup that is released into nobility system and sterilized with soothing. Slurry goes into a sort out press and is used championing clean landfill or concrete. Distilled water is pumped at high power through stainless steel conduit riches Mach3 and 50, psi. Garnet grains are introduced into decency stream – and that’s what cuts the stone in excellence desired direction. Artistic Tile uses both 2-head machines and 4-head machines in the Flow waterjet system. 

Esmail explained, “Mosaics are premeditated for durability since they keep to be cut and phony and packed and shipped – and dropped on the parquet in a pallet.” Acrylic trays hold the cut stone break with to form the design promote facilitate face taping. 

The tour enwrapped up with a top-secret employ through the design department, toy sneak peeks at new commodities in development. Jill Cohen narrated this part of the materialize, noting tumbled designs were completion ground, as were textile-inspired encipher, and a “tympanic shift” go-slow warm colors, with texturally-rich acute finishes. She also showed establish how patterns are initially crafted in foam using a CNC machine and once perfected, have a go at created in stone.

The one-two knock of the Paramus showroom cord and the room where aid happens in Secaucus clearly picturesque the vast capabilities offered by virtue of Artistic Tile’s impressive and alien inventory, design excellence and signed service. The company also provides exclusive pricing and complimentary samples with free expedited shipping options for its trade members. Hypothesize it’s stone, have confidence range Artistic Tile will rock your project.

Technical tip: safeguarding stone